Serenity Shay Rodriguez The Fairest Model at SEMA 2014 at CEC Wheels

 Las Vegas, NV / by W&HM Staff - One of the most surprising and stunning and actually fun promotional activities in SEMA 2014 is the CEC Wheels's flower pedal girl swing booth.  This is breaking the tradition of hiring promotional work especially in the wheels industry at shows.  And we highly applaud the innovative thinking and we are sure that the publicity generated must be immense.  This is a good win for CEC Wheels company for sure!

Inside the booth, you would find a super adorable and sweet and beautiful model, Serenity Shay Rodriguez.  Serenity is a perfect for this set up, as she has those flowery speaking eyes that can go through the glass walls and talk to you directly.  Her carefree promo-personality is a great centerpiece for the show, generating a huge attraction for the company.  Serenity is perfect in this very special set up and the results show!

CEC Wheels, a Claus Ettensberger Corporation, its headquarter is located in the posh West Hollywood area near Beverly Hills.  Their luxury styles overflowed at the SEMA show and were demonstrated on their cars and wheel displays.  Their company description on their web site says,
"CEC strives for differentiation and self expression in an automotive world inundated with cookie cutter options... "
This totally shows their approach to many things in their unique and cool ways just like the promo here.  Each shiny and eye-catching design has its own uniqueness, yet is coherent to their overall style principles. When fitted to a luxury car, they not only make a statement that "I am different", they enhance the owners' driving experience as well.

Great job everybody!  Now here let's take a look at how Serenity did  her job so wonderfully that left everyone who walked by the booth a deep impression!

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