Great Promotional Tips and Cool Models at the 2014 SEMA Show

 Las Vegas, NV / W&HM Staff - At the SEMA 2014, we roamed the gigantic show floors, checking out the newest product offerings, company news as well as some promotional activities to see what's going on.  Many times, there were very eye catching promotional models and personalities at the booth, that automatically garnered our attention and obligation to capture the moments to bring back to our readers.

Through out our extended experience on this, we came to some of the conclusions that may offer some hints to the marketing / show planners to maximize your promotional values, especially since you have spent the dollars hiring the talents and allocate attention space to the showing...

Design with Promotion In Mind

Since you will have a model at the booth, utilize the visual space as effective as possible, not just plug the model somewhere in the booth.  You can have a stand with logo and specials in the front, so that they are readily absorbed by the passer by or media folks.  Each time a picture taken, it is a flyer onto the taker's camera and most likely not to be deleted forever.

Adorn Promotional Personnel with Key Visuals

Many times, models walk around, giving different poses; that means lots of advertisement spaces are available.  To have the company logos on the wardrobe, or a temporary tattoo are all totally acceptable!  They make the presence more unique and tied back to the company.

Passionate Interpersonal Skills

No matter it's the model, or the PR person, actively seek out media people by identifying their badge or by their glorious setups of camera gears or simply by recognizing the industry's trusted faces.  Invite them to the products, to the promotional photo ops, and they will feel warmed and welcomed and will pay much more attention to the wonderful work in front of them.  And, they would feel more obligated to have a special place for you, because other companies do not offer the same.

Also, remember to ask them to include a link to your web site, because in the world of SEO, trusted links to your site means a higher score on the metric!

Here we have some of the captures that we felt that we had a wonderful connections with these awesome promotional talents and activities!

Ling Ferro for ACE Wheels

 Center Line Models

 FONDMETAL Models - Daisy Lea, Kayla Perez, Iana Little and More

 Nexen Tire

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